Oki Service Newcastle

Survey Finds Channel Dealer Recommendation Key to Printer Purchase

Sydney, 23 January 2017 – OKI Data Australia, a global manufacturer of business printers and multifunction devices, has announced the findings of a customer survey which identifies channel dealers recommendations as the key influence in printer purchasing decisions in Australia.

While 20 per cent of respondents claimed that channel dealer recommendation was the most important consideration in influencing their choice of printer, 17 per cent highlighted warranty as being more important than printer functionality and price.


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